Growth IQ
“A worthy successor to Michael Porter, Bova’s book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.”
SETH GODIN
When I was doing research for Growth IQ there was no shortage of amazing companies and stories I was interested in highlighting in the book. I wasn’t just looking for interesting case studies, I was looking for companies who had faced a clear fork in the road, so that I could deconstruct what decisions they had made (good and/or bad) when they were looking for growth or recovering from a growth stall.
While each of the companies in the book followed their own decision-making process to take the steps they did, Growth IQ provides a simple framework to better understand these growth efforts and hopefully help readers develop their own decision-making prowess.
There are 30 case studies in the book including Under Armour, Sephora, Shake Shack, The Honest Company, Walmart, Marvel, Kylie Jenner Cosmetics and others – 21 of them are positive use cases of a particular path, and the remaining 9 are cautionary tales of ‘how it can go wrong’ – because failures can be one of the greatest teachers.
I didn’t want to reinvent the wheel of growth strategies, I wanted to modernize so much of what has already been written in the new context of today’s technology, business agility and global scale. I hope you enjoy my book, Growth IQ!
Why I Wrote Growth IQ
I was given some amazing advice when I first started to write Growth IQ: Write the book you would want to read! I took that advice to heart and designed the book in a way that was approachable, engaging, fun and easy to read [actual feedback I have since received].
I wanted to use case studies and stories [30 of them] to lead the reader through the concept of Growth IQ. The goal of all the case studies wasn’t just to be interesting, but to highlight what’s possible – not just with massive global brands, but with small and mid-size companies who have grown quickly by leveraging the right growth paths at the right time, in the right combination and sequence.
Editorial Reviews
"Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world’s top brands to light a path to growth in this era of rapid digital transformation."
Former co-CEO, Salesforce
KEITH BLOCK
"I have not had a book impact me like this one since Collins’ Good to Great came out in 2001. When a book has just what you need when you need it, it becomes like a good friend, a counselor and mentor that helps you get unstuck. I originally had the audio book and loved hearing it in Tiffani’s voice but had to buy the book too so I could write all over the margins. Brava Tiffani Bova. Brava!"
CEO, Duarte, Inc. and author of Illuminate
NANCY DUARTE
"A worthy successor to Michael Porter, Bova’s book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small."
Author of Linchpin
SETH GODIN
"Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people."
Founder & CEO of Thrive Global, Founder of Huffington Post
ARIANNA HUFFINGTON
"Whether you’re planning to disrupt an industry or protect your company from competitors, Growth IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence…and results."
Thinkers50 Management Thinker, author of Disrupt Yourself
WHITNEY JOHNSON
"Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business."
Author of Buyology, Small Data, and Common Sense
MARTIN LINDSTROM
"l LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories–from Starbucks and McDonald’s to Under Armour and Red Bull. If these stories don’t inspire you and add a ton to your stockpile of personal intellectual capital, I don’t know what will. Bravo Tiffani Bova!"
Author of In Search of Excellence
TOM PETERS
"We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You’ve got a choice: Tread the old paths or follow Bova into the future."
Author of When and Drive
DANIEL H. PINK
"This book captures the essence of how to consistently grow an enterprise through relentless customer focus. Tiffani Bova is the quintessential story teller, leading us through a framework that gives structure to our growth strategy…. A guide book for all leaders to inspire those around them."
Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group
