Tiffani’s Career Journey

  • 3x Thinkers50 Top Management Thinker
  • 2x Wall Street Journal Bestselling Author
  • Former Chief Growth Evangelist, Salesforce
  • Former Research Fellow With Gartner
  • Winner Of Gartner Thought Leadership Award (2013)
  • Top Twitter And LinkedIn Influencer on Sales, CX, and Tech Innovation
  • Most Powerful And Influential Women In California
  • Top 50 Marketing Thought Leaders
tiffanis journey

Short Bio

About Tiffani Bova

Ranked for the last six years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a thought leader who Forbes says “reshapes our perception of growth.”

As both a practitioner and academic she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. She is the author of two Wall Street Journal bestsellers: GrowthIQ and The Experience Mindset.

 While at Gartner, her forward-looking insights and guidance helped some of the largest technology companies in the world including Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, expand their market share and grow their revenues. She was a trusted advisor to multiple senior executives who were responsible for shifting from on-premise to as-a-service business models resulting in new billion-dollar divisions.

In the late 90’s and early 2000s she was a pioneer of cloud computing, she previously led direct and indirect sales, marketing and customer service for two of the largest web-based start-ups in the US and spearheaded a newly formed division of a Fortune 500 company to $300 million in revenue over two and a half years.

 Tiffani has been featured in Harvard Business Review, Fortune, Fast Company, Bloomberg, MSNBC-TV, Yahoo Finance, INC and Forbes. She is also the host of the podcast What’s Next! with Tiffani Bova. More info here: https://www.tiffanibova.com/

As Seen In

Full Bio

Tiffani Bova: Executive Advisor,
Bestselling Author, Keynote Speaker​


Tiffani Bova is the former global growth and innovation evangelist at Salesforce and the author of the book The Experience Mindset: Changing the Way You Think About Growth [June 2023] which has been recognized as a Wall Street Journal Bestseller, a Publishers Weekly Bestseller, Barnes and Noble Bestseller and Amazon Bestseller in 5 categories. It is being translated into six languages.

Her previous book Growth IQ [2018] was also a Wall Street Journal bestseller and has been translated into 12 languages. Bova is ranked on the current Thinkers50’s list of the world’s top management thinkers [2019, 2021, 2023] and has appeared on MSNBC, Bloomberg, BNN Bloomberg, Cheddar News and Yahoo! Finance. She also contributes her thoughts to publications including Harvard Business Review, Forbes, Entrepreneur, Thrive, MIT Sloan Management Review, Rotman Management Magazine and Duke University Dialogue Review. She frequently is a guest lecturer at Columbia University, Wharton, USC and TCU to name a few.

As host of What’s Next! with Tiffani Bova, a top ranked podcast on iTunes, Bova has interviewed hundreds of thought leaders and executives including Arianna Huffington, Dan Pink, Seth Godin Tom Peters, Marshall Goldsmith, former Best Buy CEO Hubert Joly, former Ritz-Carlton President Horst Schulze, and Square co-founder Jim McKelvey among others.

Bova is a top Twitter influencer in the categories Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. On LinkedIn, she has over 43,000 followers, and was identified as a LinkedIn Top Sales Expert to follow in 2018-2022.

She was named one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.

Additionally, she was ranked as one of the top 25 B2B women influencers by Top Rank Marketing, and the number one influencer by Thinkers360 for customer experience and in the Top 50 for overall influencers in 2023. She was named one of the top 10 influencers in the future of work, customer experience, digital transformation, and women in tech by Onalytica in 2022. Growth IQ was one of Porchlight’s top 5 recommended strategy and leadership books of 2018 and continues to be on their bestseller list. The book was also featured in best of lists from Inc and Thrive Global.

Having delivered over 1000+ keynote presentations on sales transformation and business model innovation to over 550,000 people on six continents, Bova is a highly sought-after keynote speaker. Prior to working with Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies, where she was recognized as one of the first to develop a robust go-to-market model for cloud-based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill in architecting bold new strategies for sales and growth.

Bova’s experience on the front lines of sales, marketing, customer service and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ and now their Experience Mindset.