I was given some amazing advice when I first started to write Growth IQ: Write the book you would want to read! I took that advice to heart and designed the book in a way that was approachable, engaging, fun and easy to read [actual feedback I have since received].
I wanted to use case studies and stories [30 of them] to lead the reader through the concept of Growth IQ. The goal of all the case studies wasn’t just to be interesting, but to highlight what’s possible – not just with massive global brands, but with small and mid-size companies who have grown quickly by leveraging the right growth paths at the right time, in the right combination and sequence.
When I was doing research for Growth IQ there was no shortage of amazing companies and stories I was interested in highlighting in the book. I wasn’t just looking for interesting case studies, I was looking for companies who had faced a clear fork in the road, so that I could deconstruct what decisions they had made (good and/or bad) when they were looking for growth or recovering from a growth stall.
While each of the companies in the book followed their own decision-making process to take the steps they did, Growth IQ provides a simple framework to better understand these growth efforts and hopefully help readers develop their own decision-making prowess.
There are 30 case studies in the book including Under Armour, Sephora, Shake Shack, The Honest Company, Walmart, Marvel, Kylie Jenner Cosmetics and others – 21 of them are positive use cases of a particular path, and the remaining 9 are cautionary tales of ‘how it can go wrong’ – because failures can be one of the greatest teachers.
I didn’t want to reinvent the wheel of growth strategies, I wanted to modernize so much of what has already been written in the new context of today’s technology, business agility and global scale. I hope you enjoy my book, Growth IQ!
Why I Wrote GrowthIQ
4.8 / 5.0 after 100 reviews
This is an impressive contribution to the canon of books about business. It answers the question of why certain companies grow into household names... and why others just fade into obscurity. On a general level, it was fascinating to learn how many noteworthy companies got their start. The author then analyzed their growth against ten types of growth paths. As the author notes, it's never a simple answer to grow a company; it's a multi-faceted plan of attack which requires regular re-evaluation and an impeccable sense of timing. This is an information-dense book, and it's clear that the author has an impressive mastery of the subject. I can't imagine anyone reading Growth IQ and not getting something out of it. This should be required reading for business school, or just anyone interested in business. And if you ever have the opportunity to listen to the author speak, I would highly recommend it! She is a compelling speaker who will leave you abuzz with new ideas.
This book came recommended to me by a client and I when I read it, I was grateful for the recommendation. We live in a new business environment and many companies have a hard time adjusting their strategies and then they pay the price for it. Tiffani dives deep into the reasons why success or failure happen and while this book is a very important read for people who operate in the business world, many of the examples are relatable even for consumers. Doing business, even 20 years ago was easier, simpler, more straightforward. With the influx of social media and so many other elements, the business world has become more complex, but also more fascinating. That is where Tiffani helps us break down the strategies, to not only show is the way, but to also help us avoid mistakes and pitfalls. Fascinating Read!
This is a handbook that can raise your growth IQ, regardless of your knowledge, confidence or savvy today. In this book, Bova explains ten fundamental customer-centered growth strategies that are working right now for companies you know. She doesn’t stop there. She goes on to share insights on why and how to combine the 10 growth strategies in different sequences. She points out which combinations lead to success and which lead to difficulty or failure based on the situation at hand. She does this in a way anyone can understand and apply. To me, that’s the ah-ha factor of this book. It teaches how to think. It raises your growth IQ. Along the way, Bova excels in curating case studies, personal interviews and nuggets of best practice.
Im sure one heard of the term Ten commandments from The Bible. I'd prefer to term Growth IQ as " The Bible for Business" & the ten Growth paths advocated perse as "Ten Commandments for entrepreneurship" Being a very small but enthusiastic self employed enterpreneur, upon few pages of reading, most of my shortcomings are uncovered with perfect reasoning and logic. Sometimes its not about "what to apply how, but when to apply what." This is the first primary insight I developed after started reading the book. I bet more are about to come. Its not a one time read kind of stuff. We need to keep revisit periodically with evolving contexts from our daily experiences to extract the best from the book. If one is interested and serious in business and enterpreneurship, Im sure this would be a lifelong companion.
Having read many books on business, go-to-market, and sales, this book is one of the best hands-down. It is packed with insights, and yet easy to read. That is a hard thing to do, as sometimes business topics can be heavy. The non-traditional font usage and underlines to highlight key points also make it easy to follow - so much so that I find myself not underlining key points with a pen as much as I usually do with most of the books I read! This a great book for many audiences - whether you are new to business, an entrepreneur just starting, a veteran business leader or part of a successful business.
Rapid changes in technology, a 24 hours news cycle, more informed consumers and the general chaos of life in 2018 can pull us in many non productive directions. The path to growth is always murky. In this book, Tiffani clears the path and our line of sight with hard won wisdom and stories that bring her growth lessons to life. I bought the book as the next most logical book for me to buy and didn't put it down once it landed at my house. Far from another business book, it is a colorful and engaging reference manual for those who really want to grow their business. You will find yourself referring back to it routinely--I have.
I received this book in advance of interviewing the author on my iHeart radio show. I receive a lot of books from authors wanting to be on the show and they do not all make it to the show. This one was a no-brainer. Tiffani Bova's first book was a long time coming but well worth the wait. From the first pages the reader can tell the depth of her experience as a consultant and analyst for some of the top companies in the world. In an easy to read format she takes the reader through real-world scenarios of businesses of all shapes and sizes and how they missed the signs or read them well for growth and lack. And then she shows you how you can make sure you position your company for continuous growth. A modern day Good to Great with a bit of Daniel Burrus' The Anticipatory Organization thrown in for good measure. If you have a business, you need to read this book with pen and paper in hand and give a copy to everyone in your organization. Study it. Study your business and then pick one Growth IQ idea to implement.
I had started reading Growth IQ because Tiffani is whip smart, I've seen her present and many colleagues had recommended Growth IQ to me. Suddenly my husband was facing a fork in the road around his company. I read half the book to him, on a long California drive and the epiphanies and dialogue were constant. We have since then revisited this data-rich tome, for ongoing insights and direction/caution of certain growth paths. I really appreciated the structure of the book's format ... lot's of graphics and even squiggly marks and highlights to mark important information and emphasis, which makes it fun to read. I like the logical flow of walking through each growth path with examples then coaching on what combinations work and don't ... and timing of those. Insightful as heck. Everyone must grow in this transformational time, thus everyone should read this.
The age-old question is business is "how do we grow efficiently & effectively"?. Tiffani answers this with "Growth IQ". The reason this book is successful is twofold: One is Tiffani's in-depth research and examples she brings to light. She talks about companies like Red Bull, Starbucks and even Kylie Jenner. Although these are household names, Tiffani provides significant research tied to pivotal moments where these companies either succeeded or failed in their quest for growth. Second is Tiffani's hard-earned experience. She has been watching and helping companies grow firsthand for decades. She is so close to the Customer Experience world, which makes her background so unique and valuable for a lesson like this. Worth buying for anyone who wants to scale their business.