ExecOnline: Accelerating Growth with an Experience Mindset

According to global growth and digital transformation expert, speaker, and best-selling author Tiffani Bova, the answer is probably yes. Bova’s research shows that organizations that prioritize the experiences of their customers and their employees, grow at almost twice the rate of those that focus only on one or the other. Yet many leaders lack the skills needed to balance both successfully.

Bova leads two new ExecOnline programs designed to equip leaders with the skills they need to accelerate sustainable growth by improving employee experience (EX) in balance with a focus on customer experience (CX). In a recent interview, Bova offered insights into why these skills are imperative to succeed in today’s business environment, and how leaders can start to adopt an experience mindset. The following is excerpted from the interview and edited for length.

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Boost your Growth IQ with Tiffani Bova

Figuring out the right move to improve performance can be overwhelming for organizations. And yet, it is crucial to do so for growth – and even survival – especially in an era of rapid digital transformation.

Stiff competition, a fast-changing environment, growth stalls: all are challenges that every company must face.

Deep Sales and the Future of the Sales Organization

Changes in the modern buying journey have made it essential for sales leaders to reimagine their approach to B2B selling and the sales organization. Gartner projects that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

However many sales leaders aren’t sure where to start. I sat down with LinkedIn Sales Solutions, to discuss how sales leaders can shift the performance curve in their organization.

Join us as we uncover:

  • How to create a tech stack that delivers the deep insights that lead to deeper buyer-seller relationships
  • The new skills that sales leaders need to lead their teams effectively
  • What deep sales means, and how it is reshaping the sales organization of the future
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