March 2021

Growth is a verb, and change and adaptation are a normal part of the path. In business, our customers expect us to create new products, to form new relationships, and to give them an experience they didn't know they wanted. Adapting to new technologies and consumer behavior is a part of it all, especially when growth is part of the game plan! For many companies, growth comes by developing something new, better or different that holds and creates more value in the eyes of your customers.

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February 2021

Similar to Path 2: Customer Base Penetration, Market Acceleration calls on a company to get closer to the customer and really understand their wants, needs, and purchase preferences. It also pushes for a company to go where the competition isn’t and fill a gap or create a need. We've seen the impact of Market Acceleration at scale for small and large companies throughout the pandemic, and we saw it at play before in brands including Under Armor and The Honest Company.

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January 2021

The one thing about growing a business is growth never stems from just one thing. There’s no single blueprint or action you can take in isolation to build a successful business. Sustainable and meaningful growth is a combination of multiple growth paths that creates a flywheel to drive continued growth. Whether you’re looking to accelerate growth or recover from a growth stall in the New Year, you must first start by thinking forward and really understanding where you need to focus.

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November 2020

We’ve learned over the past decade that the customer experience is vital to how people assess value from an offering. It is much more than the 'soft stuff,' the way someone feels when purchasing a product or service. It involves every aspect of a business – from product design to sales and service – and how easily customers can engage with the brand across these touchpoints.

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